Smartphone giant Samsung said Monday 4th May, 2015 that it will launch "Iron Man versions" of the Galaxy S6 and S6 Edge as early as this month after teaming up with Marvel studio.
The new smartphones will reflect design aspects of Iron Man's armored suit.
"The color of the new Iron Man samsung galaxy S6 smartphones will be red. Samsung will decide on other details soon after discussions with Marvel Studio. The smartphones will be released either at the end of May or early June," says Lee Young-hee, head of marketing for Samsung's mobile division.
Marvel Entertainment and Samsung made a global partnership for marketing in June, 2014.
The strategic partnership between the two companies is mostly designed to draw-in innovative Samsung technologies and products into the Marvel film.
In the marvel movie, Samsung products, including the S6 Edge and its tablet PC are featured. Samsung will in-turn use the Avengers for features such as wallpaper, home screen icons and ring tones.
Samsung believes such partnership with major media content providers such as Marvel Entertainment can help improve Samsung's brand awareness as a future-oriented and innovative product manufacturer.
Samsung believes the partnership with the media giant Marvel will give it a chance to demonstrate its products, alongside Marvel's unparalleled story-telling and creativity.
Samsung started selling the latest Galaxy series in 20 countries last month, a Samsung official said that sales of the phones are expected to exceed 70 million.
Questioned whether the Galaxy S6 and S6 Edge are selling well, mobile chief Shin only says: "Cruising smoothly."
He however declined to speak further on sales figures.
What do you of this partnership?
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