Sunday 1 November 2015

Revealed: Smartphone users check their phones an average of 85 times a day


Have you ever wondered averagely how many times you check your Phone daily? Well a study suggested that an individual checks his/her phone 85 times daily without even realizing this. Furthermore an average individual uses their phone for 5 hours a day which is about one third of the time we are awake. 

This survey was conducted by University of Lincoln, Lancaster University and the University of the West of England by requesting twenty-three participants between ages 18 to 33 to estimate the amount of time they spend on their smartphone and compared it with their actual usage. This was done by installing an app which records their usage over a two-week period, including activities like phone calls, checking the time, looking at message notifications or social media alerts and playing music.

The final work, published in the journal Plos One, concluded that people were accessing their phones twice as often as they thought.

The Researchers also discovered that smartphone use was typically confined to short bursts, with more than half of uses lasting less than 30 seconds.

The researchers of the survey argue that rapid mobile phone interactions are becoming habitual for smartphone users.

They further said consumers have very little awareness of the frequency with which they check their phone. This is the first study conducted to objectively show that some of our mobile phone interactions are habitual. It is pertinent to note - that heavy users are not necessarily the same as problem users. 

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